Hiveality vs Keap.
Keap has a powerful SMB CRM and deep automation heritage. Hiveality is the all-in-one built for health and wellness: the same follow-up power, but easy for the owner to run, with courses, store, and community built in, and no mandatory onboarding fee.
Loved by health and wellness practitioners building their practice on Hiveality.
Why trust this comparison
We have actually moved clients off Keap.
This is not a research roundup. We have migrated many clients off Keap over the years. Keap has a genuinely powerful CRM and one of the original serious automation engines in the small-business world, and it earns credit for that.
The pattern we saw is the same one Keap itself has been fighting: it is complex and hard to use. The automation is powerful, but the setup is heavy, the interface feels dated, and the logic is rigid. Keap even renamed itself from Infusionsoft, and in our read that was partly about shaking the reputation for being difficult.
We built Hiveality so a practitioner gets that follow-up power without the learning curve, with courses, store, community, and booking built in, and no mandatory paid onboarding just to get started.
From the Hiveality team, formerly a done-for-you agency for wellness businesses.
The short version
Which one is right for you?
Choose Hiveality if
You run a wellness practice, you want strong CRM and follow-up without the learning curve, and you want courses, store, community, and booking in one place.
Choose Keap if
You want a deep SMB CRM and automation engine, you are comfortable with a steep setup, and you do not need native courses, community, or a real website builder.
Hiveality vs Keap, feature by feature.
Keap is strong on CRM and automation, so this is about ease of use and the pieces a practice needs beyond follow-up. Keap claims reflect publicly documented plans as of July 2026.
| Capability | Hiveality | Keap |
|---|---|---|
| CRM and contacts | Included. An easy, integrated CRM built into every plan. | Included. A strong SMB CRM, genuinely capable. |
| Email + automations and flows | Included. Visual email builder plus automation flows. | Included. Deep automation heritage, one of the originals. |
| Ease of use | Included. Built for the owner; no steep setup. | Partial. Powerful, but a steep learning curve and a dated feel. |
| All-in-one platform | Included. Site, funnels, booking, email, courses, store, community. | Partial. CRM, email, payments, and basic pages; not a full platform. |
| Online booking and scheduling | Included. Native appointments, staff availability, reminders. | Included. A built-in scheduler with calendar sync. |
| Courses and memberships | Included. Native courses and memberships. | Not included. No native courses; memberships via a separate product. |
| Community | Included. A private community for your own audience. | Not included. No community you can run for your audience. |
| Online store and checkout | Included. A real store for physical and digital products. | Partial. Checkout, order forms, and invoicing; not a full store. |
| Website builder and funnels | Included. Free-form site builder plus multi-step funnels. | Partial. Basic landing pages and funnels; no full website builder. |
| Events and ticketing | Included. Sell tickets and manage attendees end to end. | Not included. No native event ticketing. |
| Social scheduling | Included. Plan and schedule social posts across your channels. | Partial. Listed in marketing, but lightly documented. |
| Website AI chat | Included. On-site AI chat that answers visitors and routes them. | Not included. Two-way SMS, not an AI site chatbot. |
| Blog and SEO tools | Included. Built-in blog, SEO audits, and redirects. | Not included. No native blog or SEO in the Keap product. |
| Analytics | Included. Traffic, funnel, and conversion analytics. | Partial. Basic email and sales reporting. |
| Forms and quizzes | Included. Forms plus scored quizzes for segmentation. | Partial. Forms with limited customization; no quizzes. |
| AI build and control via MCP | Included. Build and run nearly the whole platform over MCP, natively. | Not included. No native MCP; only third-party wrappers over the API. |
| In-app AI assistant | Included. Agent Bee plans, drafts, and builds across the platform. | Included. An AI assistant that builds workflows from prompts. |
| Built for health and wellness | Included. Booking, practitioner workflows, wellness framing. | Not included. General SMB and service-business tool. |
| Migration help | Included. Free migration on yearly plans, with our team. | Partial. Assisted onboarding, but a mandatory paid onboarding fee. |
CRM and contacts
Hiveality
Keap
Email + automations and flows
Hiveality
Keap
Ease of use
Hiveality
Keap
All-in-one platform
Hiveality
Keap
Online booking and scheduling
Hiveality
Keap
Courses and memberships
Hiveality
Keap
Community
Hiveality
Keap
Online store and checkout
Hiveality
Keap
Website builder and funnels
Hiveality
Keap
Events and ticketing
Hiveality
Keap
Social scheduling
Hiveality
Keap
Website AI chat
Hiveality
Keap
Blog and SEO tools
Hiveality
Keap
Analytics
Hiveality
Keap
Forms and quizzes
Hiveality
Keap
AI build and control via MCP
Hiveality
Keap
In-app AI assistant
Hiveality
Keap
Built for health and wellness
Hiveality
Keap
Migration help
Hiveality
Keap
Comparison based on publicly available information as of July 2026. Keap is a trademark of its respective owner, used here for identification only. We re-verify these claims quarterly.
Pricing
What it actually costs to run a practice.
Keap starts higher than it looks: a mandatory onboarding fee on top of a monthly price that scales with your contact count.
Hiveality
One flat plan with strong CRM and follow-up plus the whole practice, and 0% platform fees.
- One predictable price, and no mandatory onboarding fee.
- Courses, store, community, and booking are native, not add-ons.
- AI included and native over MCP, not a third-party wrapper.
- Free migration from our team on yearly plans, valued at $1,500.
Keap
A powerful CRM and automation engine, but pricey, complex, and missing the practice pieces.
- Around $249/month billed yearly to start, scaling with contacts.
- A mandatory onboarding fee, commonly $500 or more, before you begin.
- Powerful automation, but a steep learning curve and a dated feel.
- No native courses, community, blog, or full website builder.
| Plans and value | Hiveality | Keap |
|---|---|---|
| Starting price (billed yearly) | $99/month | Around $249/month (mid-2026) |
| Mandatory onboarding fee | None | Required, commonly $500 or more |
| Courses, store, community | Native, included | Not native; separate products or add-ons |
| Ease of use | Built for the owner | Steep learning curve, dated feel |
| Migration help | Free on yearly, team-assisted | Assisted, but paid onboarding is mandatory |
| Everything a practice needs in one plan | Yes, one subscription | CRM and automation plus separate tools |
Starting price (billed yearly)
Hiveality: $99/month
Keap: Around $249/month (mid-2026)
Mandatory onboarding fee
Hiveality: None
Keap: Required, commonly $500 or more
Courses, store, community
Hiveality: Native, included
Keap: Not native; separate products or add-ons
Ease of use
Hiveality: Built for the owner
Keap: Steep learning curve, dated feel
Migration help
Hiveality: Free on yearly, team-assisted
Keap: Assisted, but paid onboarding is mandatory
Everything a practice needs in one plan
Hiveality: Yes, one subscription
Keap: CRM and automation plus separate tools
Keap pricing shown is directional as of mid-2026: it markets a single plan scaled by contacts, starting around $249/month billed yearly (roughly $299/month monthly) for about 1,500 contacts and 2 users, plus a mandatory onboarding fee commonly $500 or more. Extra users and higher contact tiers add cost. Check keap.com for current figures. Hiveality figures reflect our published plans; see the Get Started page for current pricing.
A powerful engine, hard to drive.
Complex and dated
The CRM and automation are powerful, but the setup is heavy, the interface feels dated, and the logic is rigid, so it is not something a busy practitioner picks up quickly.
Pricey, with a mandatory onboarding fee
It starts around $249/month billed yearly and scales with your contacts, and Keap requires a paid onboarding package, commonly $500 or more, before you begin.
The practice pieces are not there
No native courses, no community for your audience, no real website builder, and no blog or SEO, so you bolt those on with separate tools.
AI you cannot run from your tools
Keap added an AI assistant, but there is no native MCP, so you cannot build and run it from Claude or ChatGPT without a third-party wrapper.
Keap has a powerful engine. The question is how long it takes to learn to drive it.
Where Keap shines
A powerful engine, if you can drive it.
Give Keap credit: its CRM is strong and its automation is one of the originals in small business. But the power comes with a steep learning curve, a dated interface, and rigid logic, which is exactly the reputation Keap has been trying to shake. Hiveality gives you the same follow-up power in a workspace the owner can actually run.
- An easy, integrated CRM with automation flows you can change yourself.
- Follow-up that fires on bookings, purchases, and form fills automatically.
- Agent Bee drafts your pages, funnels, and emails so setup is fast.
The practice pieces
Courses, store, and community, native.
This is the all-in-one difference. Keap is a CRM and automation core, so a practice ends up bolting on a separate course product, a community app, a website builder, and a blog. On Hiveality those are part of the platform and share the same contact record as your CRM and follow-up.
- Native courses and memberships, not a separate product.
- A real store and a private community, all included.
- A free-form website builder and a real blog with SEO.
AI-first, end to end
AI included, and native over MCP.
Both platforms have AI, and Keap deserves credit for an assistant that builds workflows from a prompt. The difference is reach. Keap has no native MCP, so running it from your AI tools means a third-party wrapper. On Hiveality, Agent Bee is included and MCP reaches across the whole platform, from building pages and funnels to analytics and reviews.
- Agent Bee builds pages, funnels, emails, and automations for you.
- Work over MCP from Claude, ChatGPT, Gemini, Cursor, and more, natively.
- No third-party wrapper to bolt AI control onto the platform.
Straight talk
Who should actually pick Keap.
If you want a deep SMB CRM and a powerful automation engine, you are comfortable investing in the setup and the onboarding, and you do not need native courses, community, or a real website builder, Keap is a capable choice. For a wellness practice that wants that follow-up power made easy, with the practice pieces built in, Hiveality is the stronger fit.
Practitioners on Hiveality
Practitioners who got their time back.
Hear from health professionals who built their path inside Hiveality.
“Hiveality completely transformed the way I manage my website. What used to take hours of fiddling with plugins, checking calendars, and patching together email automations now works in one consistent flow. Hiveality will make your life easier!”
“I run two websites, courses, and all of my marketing, and Hiveality has made running my business so much easier. Everything I need in one place, and the support is always quick and helpful. I’m able to grow both sides of my practice without juggling a bunch of tools.”
“Hiveality literally has everything I need to grow my business in one place, and the customer service is awesome. I’m excited to see what they add next so I can keep adding new ways to grow my business online and help my people!”
Switching from Keap
Part AI, part real people.
Keap setups can be tangled, so moving is easier with help. You are not doing it alone.
Describe
Tell Agent Bee about your practice.
Agent Bee drafts your new Hiveality site, booking, funnels, and program structure from a short description, so you start with a working practice.
We move it
Our team helps move your content over.
Wherever our systems cannot reach, our human team is here to support you and help bring your contacts, automations, and campaigns across. Free migration on yearly plans.
Go live
Go live and let your practice run itself.
Booking, reminders, follow-up, and payments happen on their own while you focus on the people you serve.
Connected system
Everything a practice needs, already connected.
No add-ons, no integrations to babysit. Every tool below is part of Hiveality and works together out of the box.
Plays well with others
Works with the tools you already use.
Run Hiveality from the AI tools you already work in, and connect the apps your practice already touches.
Everything you need.One Business System
Strong CRM and follow-up plus website, booking, courses, funnels, email, store, community, and SEO in one flat plan, easy for the owner to run and with no mandatory onboarding fee.
Starting at
/month · USD
Billed yearly · Cancel anytime
Everything in one plan, no per-feature upsells
Low pricing locked in. Limited spots available.
Built for your specialty
Made for your kind of practice.
Hiveality is built for health and wellness practitioners of every kind. See how it works for yours.
Questions, answered
Common questions from practitioners
Is Hiveality a good Keap alternative?
Yes, especially for wellness practices that find Keap complex. Keap has a strong CRM and automation, and Hiveality gives you that follow-up power in a platform the owner can run, plus native courses, store, community, and booking, at one price with no mandatory onboarding fee.
Does Hiveality have automation as powerful as Keap?
Hiveality has visual automation flows that trigger on bookings, purchases, form fills, and more, wired natively to your courses, store, and email. Keap has deep automation heritage, but Hiveality gives you that power without the steep learning curve, and connected to the rest of the practice.
Can I move my Keap contacts and automations to Hiveality?
Yes. Keap setups can be tangled, so our team helps bring your contacts, automations, and campaigns across. Agent Bee drafts your new setup from a short description, and yearly plans include free migration.
What does Hiveality do better than Keap for a practice?
It is far easier for the owner to run, it includes native courses, store, community, and a real website builder that Keap does not, it is one predictable price with no mandatory onboarding fee, and it is built specifically for health and wellness.
Should I choose Keap or Hiveality?
If you want a deep SMB CRM and automation engine and are ready to invest in setup, Keap is a capable pick. If you run a wellness practice and want that follow-up power made easy, with the practice pieces built in, Hiveality is the stronger choice.
Keep the follow-up power. Lose the learning curve.
Move to a platform with strong CRM and automation the owner can run, plus courses, store, community, and booking, at one price with no mandatory onboarding fee. Our team helps you make the move, free on yearly plans.
