Choose the best frame
Open a Store widget and use Image Fit under Display. Cover fills the product frame with an edge-to-edge crop, while Contain keeps the complete image visible inside the card.
Keep the result consistent
The selected fit applies to grid and list layouts in the builder and on the live page. Use Cover for consistent visual blocks or Contain when product packaging, labels, or artwork should not be cropped.
Preview before publishing
Check a few products with different image shapes at desktop and mobile widths, then publish when every card has the intended balance.