Buzz

When Buzz is available for your account, use it to show small, timely updates on your published website. Buzz can turn recent customer activity into a notification, summarize activity with a counter, or show a custom message that links to another page.

If you do not see Buzz in Marketing, the feature has not been enabled for your account yet.

Build a Buzz stream

Choose the right nudge

Recent activity

Recent activity can use store orders, form opt-ins, quiz completions, bookings, course enrollments, event registrations, and community joins. Leave every source selected for a broad stream, or narrow the stream to selected sources.

For forms and store orders, you can narrow a nudge to specific forms or products. Buzz hides a recent-activity nudge when there is not enough recent matching activity, so it does not present a sparse stream as busier than it is.

Counter

A counter summarizes one activity source over the last 24 hours, 7 days, or 30 days. Set Hide below to keep the counter off the site until the real total reaches a useful threshold. Form and order counters can focus on one form or product.

Custom message

Use a custom message for a short announcement, reassurance, or offer. Add an optional emoji and a website path or full web address. Keep the message under 200 characters and test the destination before publishing.

Protect customer privacy

Choose the least identifying Name display that still supports the message. Buzz can show a first name, first name with last initial, initials, or the word “Someone.” Full names and city details should be used only when they match your customer expectations and privacy practices.

Preview the exact wording before publication. Buzz uses recent saved activity; do not create custom messages or labels that imply activity that did not occur.

Use multiple streams

Create separate streams when different parts of the website need different messages, such as a product stream for a sales page and a signup stream for a webinar page. Rename each stream so its purpose is clear.

When more than one active stream matches the same page, the more specific target wins. Test overlapping page and blog selections after every targeting change.

Control the visitor experience

• Show on mobile uses a compact bar near the bottom of a phone screen.
• Max per visit limits how many notifications one visitor sees during the current visit.
• Loop notifications starts the sequence again while the visitor remains on the page.
• Shuffle order varies the rotation.
• Hide while a checkout is on screen pauses Buzz while an embedded checkout is visible. Buzz also steps aside while a popup is open.

Keep checkout suppression on unless you have reviewed a page where the sales message and embedded checkout intentionally need to remain visible together.

Review performance

Open Analytics to compare views, clicks, and click rate over 7, 30, or 90 days. The per-nudge list helps identify which activity, counter, or custom message visitors actually see and select.

Use Ask Bee when you want help reviewing the current setup and activity. Treat the response as a recommendation: keep the final wording, privacy, targeting, and publication decision with a person who understands the website and its audience.

Before publishing

• Confirm every recent-activity source and form or product filter.
• Review name and city display against your privacy practices.
• Test every custom-message link.
• Check page, funnel, and blog targeting, including overlapping streams.
• Preview desktop and mobile timing, dismissal, looping, and session limits.
• Open a popup and an embedded checkout to confirm Buzz steps aside as expected.
• Return to Analytics after real visits to verify views and clicks are recorded.