Buzz

When Buzz is available for your account, use it to show small, timely updates on your published website. Buzz can turn recent customer activity into a notification, summarize activity with a counter, show a custom message that links to another page, pin an announcement card in a corner, or run an announcement bar across the top of your pages.

If you do not see Buzz in Marketing, the feature has not been enabled for your account yet.

Transcript

Build a Buzz stream

The Preview panel uses the current unsaved setup. Switch between desktop and mobile, play the corner rotation, and check the bar message, colors, countdown, button, and schedule before publishing. Agent Bee can also preview a saved or proposed stream without saving it and explain why it would be hidden, ended, or waiting for enough activity.

Choose where a stream can appear

The Pages target covers standard builder pages and funnel steps;

Blog posts has its own all-posts and individual-post choices. Under Other areas of your site, turn on Store, podcast episodes, Events, course pages, course lessons, Community, Members area, quizzes and tools, or video pages only for the selected stream. These areas begin off, except that a new announcement bar starts with Store selected.

Buzz never appears during checkout, order confirmation, sign-in or password steps, affiliate redirects, email preferences, or inside a live webinar room. Review every stream separately: changing one stream's destinations does not change another stream or the Website AI Chat launcher.

Choose the right nudge

Recent activity

Recent activity can use store orders, form opt-ins, quiz completions, bookings, course enrollments, event registrations, and community joins. Leave every source selected for a broad stream, or narrow the stream to selected sources.

For forms and store orders, you can narrow a nudge to specific forms or products. Longer lists include a search box so a site with many forms or products stays easy to work with. Buzz hides a recent-activity nudge when there is not enough recent matching activity, so it does not present a sparse stream as busier than it is.

Use Where clicks go when clicking the notification should send the visitor somewhere useful, such as the signup page the activity comes from. Without a destination, a click is still counted but the visitor stays on the page.

Counter

A counter summarizes one activity source over the last 24 hours, 7 days, or 30 days. Set Hide below to keep the counter off the site until the real total reaches a useful threshold. Form and order counters can focus on one form or product, and a counter can also use Where clicks go to send visitors to a related page.

Custom message

Use a custom message for a short announcement, reassurance, or offer. Add an optional emoji and, under Where clicks go, pick a page, paste a link, or choose a popup to open in place. Keep the message under 200 characters and test the destination before publishing.

Announcement

An announcement is a pinned card that stays in the corner instead of cycling with the other nudges. Give it a title, a message, an optional emoji, and an optional button. The button can open a page, a web address, or one of your popups, so a registration form can open in place. Corner control decides the one control visitors see: a chevron that shrinks the card down to just the button, or an X that hides the card for the rest of the visit.

Button text picks readable text on your accent color automatically, or you can force white or dark. Announcements never show the Verified badge on your own words, because they are yours rather than recorded activity.

An announcement can add one Live line that Buzz fills in from your real records and refreshes on its own: the time until your next webinar session, the spots left at an event (from its capacity and RSVPs), or the time left until a deadline you set. Pick the source under the announcement's fields and, if you like, change the wording with tokens such as {relative}, {date}, or {remaining}. The live line carries a small Live marker because visitors can trust it: the number comes from the record, not from typing. When there is nothing honest to say, for example after the session has started, the line simply disappears and your own message stays.

Bar, corner announcement, or popup?

• Use an announcement bar for one short message every visitor should see on every targeted page: a launch, a sale, a webinar, holiday hours. It sits above the header, can carry a countdown and a button, and never covers the page.
• Use a corner announcement when the message belongs beside your activity notifications on specific pages: a pinned card with a title, a longer message, and a button, which visitors can shrink or close.
• Use a popup when you need a form, an image, or a full layout, or when the message should appear on a trigger such as scroll depth or exit intent. Popups live under Design → Popups.

Run an announcement bar

An announcement bar is a full-width strip above your site header. Use it for a launch, a sale, a webinar, holiday hours, or any message every visitor should see. Choose New stream → Announcement bar, then pick a starter: Sale, Free shipping, Webinar, Event, New service, Holiday hours, Coupon, or Blank. Starters fill the message, button, countdown, and schedule from your own site, so the Webinar starter uses your next session date and registration page, Coupon uses an active discount code, and Free shipping uses the threshold from your store settings. A card marked Placeholder means the site has no matching object yet, so sample copy is used instead. A bar made from a starter arrives paused so you can review it; use the switch beside the stream name to turn it on. Everything a starter fills in can be edited afterwards. The bar is a separate stream with its own targeting, so a page can show one bar and one corner stream at the same time.

On the Bar tab, write one short message, pick an optional icon from the icon library, and set a button label with a destination. If you would rather use an emoji, type it into the message itself. Turn on the Countdown switch to show the time left until a deadline; the deadline is entered in your website timezone and the bar can hide itself when the countdown ends. Close button decides what happens when a visitor closes the bar: hide it for this visit, hide it for 30 days, or show no close button at all.

On the Design tab, pick a style. The On Brand style uses your site color with readable text and needs no setup; the Midnight, Soft, and Honey styles are ready-made looks; Custom unlocks all four colors. Show on mobile for a bar also lives on this tab. Keep the Stay at the top while scrolling switch on to keep the bar and your sticky header in view together, or turn it off so the bar scrolls away with the page.

Only one bar shows per page. When two active bars target the same page, the bar with the more specific target wins, and the editor warns you about the overlap on the Targeting tab. The bar stays hidden until it has a message, and a site carries at most five live bars at once. A visitor who closed a bar set to hide for 30 days keeps it hidden for that time even if you change the message. When a new message must reach everyone again, use Show again to everyone under the Close button setting and publish.

Schedule a stream

Every stream can start and end on its own. On the Design tab (corner streams) or the Bar tab (bars), set Start showing and Stop showing in your website timezone. Outside that window the stream shows nothing but stays on, so a launch-week message switches itself on and off without another publish. The stream list marks scheduled and ended streams.

Protect customer privacy

Choose the least identifying Name display that still supports the message. Buzz can show a first name, first name with last initial, initials, or the word “Someone.” Full names and city details should be used only when they match your customer expectations and privacy practices.

Preview the exact wording before publication. Buzz uses recent saved activity; do not create custom messages or labels that imply activity that did not occur.

Use multiple streams

Create separate streams when different parts of the website need different messages, such as a product stream for a sales page and a signup stream for a webinar page. Switch between streams with the dropdown above the tabs; the pencil beside it renames the selected stream. Once you have two or more streams, a delete button and a per-stream switch appear as well; the switch turns just that stream on or off without changing its nudges. Below the dropdown, Buzz tells you when a live stream is not showing yet and why, such as a bar without a message or a schedule that has ended.

The Live on your site switch at the top of the page controls Buzz for the whole website: turning it off pauses every stream at once, and turning it back on resumes them.

If you switch streams or create another one while edits are pending, Buzz asks you to publish or discard those edits first. It never publishes the unfinished setup merely because you moved to another stream.

When more than one active stream matches the same page, the more specific target wins. Test overlapping page and blog selections after every targeting change.

Control the visitor experience

• Show on mobile uses a compact bar near the bottom of a phone screen. When a notification is longer than the bar, tapping it expands the full text; a nudge with a click destination opens that page instead.
• Max per visit limits how many notifications one visitor sees during the current visit.
• Loop notifications starts the sequence again while the visitor remains on the page.
• Shuffle order varies the rotation.
• Hide while a checkout is on screen pauses corner notifications while an embedded checkout is visible. They also step aside while a popup is open. Announcement bars stay in place in both cases, since they never cover the page.

Keep checkout suppression on unless you have reviewed a page where the sales message and embedded checkout intentionally need to remain visible together.

Review performance

Open Analytics to follow the funnel from views to clicks, conversions, and revenue over 7, 30, or 90 days. Views and clicks include daily trend lines, while comparison badges show the change from the previous period of the same length. A click is any selection of the notification itself; when the nudge has a Where clicks go destination, that click also takes the visitor there, which makes click rate a practical conversion signal. Dismiss rate counts visitors who closed a notification, an announcement, or a bar; when it climbs, shorten the copy or narrow the targeting.

Analytics also shows Leads, Registrations, Bookings, Orders, Revenue, and a Conversion rate for each stream, with the same counts per nudge in the breakdown. A lead is a form submission, a registration is an event sign-up, a booking is an appointment, and an order is a paid order where the visitor's last Buzz click in that visit was this stream. Buzz adds its own marker to the link, so a visitor who arrived from an ad or your bio link keeps that source as well; the same sale can appear in both reports, which is the honest picture of "the ad brought them, Buzz converted them". Revenue is shown in your store's default currency. Use the breakdown to compare every nudge's share of clicks, conversion total, and revenue, then sort it by clicks or revenue. Analytics also calls out a useful pattern when one nudge drives most clicks, dismissals are high, or a stream has no destination yet.

Use Ask Bee when you want help reviewing the current setup and activity. Treat the response as a recommendation: keep the final wording, privacy, targeting, and publication decision with a person who understands the website and its audience.

Before publishing

• Confirm every recent-activity source and form or product filter.
• Review name and city display against your privacy practices.
• Test every custom-message link.
• Check page, funnel, and blog targeting, including overlapping streams.
• Preview desktop and mobile timing, dismissal, looping, and session limits.
• Open a popup and an embedded checkout to confirm Buzz steps aside as expected.
• Return to Analytics after real visits to verify views and clicks are recorded.