What is new
- The new Contact Route flow step sends each contact down the first matching tag, list, or exact field-value path. You can reorder routes, add an Otherwise path, and preview the result without running later steps.
- Add Contact can now apply tags and lists while creating the record.
- Connected assistants can prepare shared email headers, footers, brand-matched styles, social links, color bands, and other editable Email Builder content.
Also improved
Interrupted campaign sends receive automatic follow-up checks and offer Continue send after processing stalls. New Website AI Chat profiles use available brand colors and support details, while completed SEO link fixes leave the current review list immediately.
Why it matters
Teams can personalize automation paths, recover sending work more confidently, and keep customer-facing email and chat experiences aligned with less manual cleanup.