Campaign Analytics
Track delivery, opens, clicks, and issues for a campaign.
What this shows
Campaign analytics summarize delivery and engagement once emails start sending.
Metrics you’ll see
- Recipients: targeted contacts
- Sent: accepted by the provider
- Delivered: delivery rate and delivered count
- Opened: open rate and unique opens
- Clicked: click rate and unique clicks
- Issues: bounce rate plus bounced/spam counts
- Failed: recipients that could not be sent during the latest send attempt, shown in campaign review surfaces when available
Metrics update from campaign send activity and provider events, so counts continue to populate as delivery data arrives. Late or repeated delivery updates are handled safely so campaign counts keep settling without double-counting.
For larger sends, analytics and send status use prepared campaign summary counts so recipient totals, delivery rates, opens, clicks, and issue counts can load quickly while new delivery activity continues to settle.
Refresh analytics
Use the refresh button in Campaign analytics to load the latest metrics.
If you see “No analytics yet”
Analytics appear after sending starts. Drafts and scheduled campaigns may show no data yet.
If a campaign has started but metrics appear delayed, open Send and Schedule Campaigns and check Performance for live send progress.
Related Help Docs
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