Tags
Create and manage tags for contacts and segmentation.
What this controls
Tags let you label contacts for filtering, automations, and targeting. Tag names can use letters, numbers, spaces, hyphens, underscores, periods, commas, parentheses, and colons. Use colon-separated names such as
webinar:July or funnel:welcome:lead when you want a
simple naming pattern.
Manage tags
Related Help Docs
Updated May 28, 2026
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