AllSettingsTags

Tags

Create and manage tags for contacts and segmentation.

What this controls

Tags let you label contacts for filtering, automations, and targeting. Tag names can use letters, numbers, spaces, hyphens, underscores, periods, commas, parentheses, and colons. Use colon-separated names such as

webinar:July or funnel:welcome:lead when you want a simple naming pattern.

Manage tags

1

Open Tags

Go to

Settings

Tags

.

2

Create or edit tags

Add new tags and update existing ones. Names can be up to 50 characters.

Updated May 28, 2026

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