Facebook Pixel + Conversions API

Use the Facebook Pixel and Conversions API to measure conversions and optimize ad performance.

Open the dialog

Pixel settings

• Enter your Pixel ID (12 to 18 digits).
• Select Save Pixel ID before adding or testing a CAPI token.
• Use Verify to check the live HTML for the Pixel script.
• Select Disconnect to remove the Pixel ID.

Changing the saved Pixel ID disconnects the previous CAPI token so a token from another Pixel cannot be reused accidentally.

Conversions API (CAPI)

• Generate the CAPI Access Token from the same Pixel in Meta Events Manager, then add it here.
• Select Save token to store it securely. Saving does not send a request to Meta.
• Testing is optional. To test, add a Test Event Code and Test Email, then use Send Test Event to confirm the saved Pixel/token pairing and server-side event delivery.

Existing CAPI tokens saved before Pixel/token verification was introduced stay connected. A successful test event verifies the existing token automatically; you do not need to enter it again.

Notes

• Pixel injection runs on published pages only (not the editor).
• CAPI tokens are stored encrypted and are not shown again after save.
• CAPI calls use Meta Graph API v25.0 by default. Deployments can override the pinned version with META_GRAPH_API_VERSION.